WeChat (微信 in Chinese for “micro-message”) was launched by Tencent as a messaging APP. Back in the days, WeChat was solely a communicate and social app for its users. Today, WeChat disrupted the entire mobile app industry by bring the convenience to its users all under an app. Its extended rich features cover from e-commerce to mobile wallet to gaming and more. So much can be done via this one app, users tend to be active on the site at frequent intervals. WeChat users visit the app an average of 10 times each day, at 50-minute intervals, spending over an hour on the app daily. That’s the same amount of interaction that Western web users spend across Instagram, Facebook and Facebook messenger combined.

微信是由腾讯公司推出的一个即时通信软件。

以前，微信仅为其用户提供通信和社交应用服务，但现在，微信把所有的便利都归纳到其应用程式之下，形成一个跨平台的通讯工具，为整个手机应用程式行业带来新的突破。

其丰富的功能涵盖许多领域，包括电子商务、手机钱以及游戏等。通过微信这一个应用程序即可以做很许多情，使得用户会频繁地在微信上活动。

微信用户平均每天登录10次，间隔50分钟，每天在微信逗留超过一小时。这与西方互联网用户在Instagram、Facebook和Facebook Messenger上的总体使用量相同。