WeChat Mini Program 微信小程序

What is WeChat Mini Program ?
什么是微信小程序？

WeChat Mini App program is sub applications that function in WeChat environment. In 2018, function of Mini App is quite similar to a native app in terms of the complexity and development since Tencent has provided more API for developers. To find mini apps in your Wechat, you can search it in WeChat app or scan the provided QR code. You can access mini app/program anywhere and anytime you want. You can also simply delete them from your WeChat which is very easy as deleting a message if you no longer need the apps. Mini program has a captive audience in marketing area, and they work well with every OS supporting WeChat. Some of the biggest companies with Mobile/Native started to their WeChat Mini Program as well.

 

微信小程序是微信旗下的附属功能。由于微信在2018年为程序员提供更多的API，微信小程序的功能及其复杂程度基本和一个正式的app并无太大差别。微信小程序的功能类似于普通的手机应用程序。 如果您想搜索小程序，您必须在微信中搜索并扫描二维码。您可随时随地访问小程序。 当您不再需要该小程序时，您可以如同删除邮件一般，直接从微信中把它们删掉。小程序在营销领域可以俘获受众，因为它们适用于支持微信的每个手机操作系统。 基本上，拥有手机应用程序的大公司皆设有微信小程序。

Case Studies 案例研究

Retails 零售业

Yonghui Supermarket

Allow its customers to scan QR code for making payment in the shop as they don’t have to stand in long queue

永辉超市允许客户在店内扫描二维码支付，客户也因此无需大排长龙付款。

Family Mart 

Convenience store integrated discount coupons in the mini program too. Family Mart’s gift card mini app takes advantage of WeChat’s social aspect and allow consumers to present gift cards to each other.

每个便利店都在小程序中发放折扣券。 Family Mart全家便利店礼品卡小程序也借助微信的社交功能，让消费者互相赠送礼品卡。

Mr Fresh

Has a mini program that enables customers to scan their QR code to pick their food item and pay directly without leaving their office.

喵鲜生也有一个可以让客户在任何地点扫描二维码，选择食物及直接付款的小程序。

Source 来源 : WeChat mini programs 1 year on: Key figures and trends

E-Commerce 电子商务

Brand e-commerce  品牌电商

 

Starbucks created a mini program that provides membership privileges such as adding points, purchasing, sharing and sending gift cards.

星巴克创造可以为会员提供优惠、累积积分、购物、分享及发送礼品卡的小程序。

Platform e-commerce  电商平台

 

Ecommerce companies such as JD and Mogujie have created their own mini programs which serve as a new sales channel.

电商巨头如京东及蘑菇街开发自己的小程序，作为新的销售渠道。

Content e-commerce  内容电商

 

WeChat houses a lot original content that is increasingly linked to e-commerce. Mini Programs open new revenue streams for content creators and allow them to monetize their follower base. The Rebecca WeChat public account created a brand store mini program and added 1 milion users in 7 minutes.

微信中包含了许多与电子商务日益有关的原创内容。小程序为这些内容创造者开创了新的挣钱道路，让他们可以从追踪账户的粉丝群中，赚取财富。The Rebecca在微信公众号开设了一个品牌商店的小程序，即在7分钟内累积了100万名用户。

Source 来源 : WeChat mini programs 1 year on: Key figures and trends

Lifestyle 生活

When users open the mini program nearby, they will see a list of local business including restaurant, beauty salons, coffee shops showing how far they are form the user. Mini programs have a low threshold for users to access service, and able to reach a large potential user base. Merchants can maximize the traffic for their online services and make better transaction scenarios. Customer can link to merchant’s public account. Public account is an extra channels to interact with the consumer, creating more touch points, enhance the user experience and ultimately expand its user base. Bike rental and mobile rental mini programs are the most often used. Users are able to locate services immediately with mini programs.

 

当用户打开临近的小程序时，他们可看到当地商家的列表，包括餐厅、美容院、咖啡店，并显示他们与用户的距离。小程序的用户访问门槛较低，因此可以累积较大的潜在用户群。商家可以把线上服务最大化并创造更好的交易情况。同时，用户还可连接到商家的公众号。商家可使用更多渠道与消费者互动，创造更多接触点、增强用户体验并最终扩大其用户群。 自行车租赁和移动租赁小程序是最常用的。用户可以使用小程序即刻搜寻到相关服务。

Source 来源 : WeChat mini programs 1 year on: Key figures and trends

Games 游戏

WeChat released mini games on December 2017. These mini games are subcategories of mini programs that will expand the content of mini program services.

 

微信在2017年12月推出迷你游戏，这些小游戏是小程序旨在扩大服务内容的子类别。

Source 来源 : WeChat mini programs 1 year on: Key figures and trends

The Advantages of WeChat Mini Program
使用微信小程序的好处

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No Download Required

No download required, just click on WeChat or scan a QR code to use. there will be no difference from using an app for user experience and functionalities.

(Android phone can add WeChat mini program lunching button to its home screen).

 

不需要下载，在微信中点开或者扫码就可以使用。使用体验和原生APP一样（Android手机可以把微信小程序添加至手机桌面）。

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Low Development Cost

Low development cost and compatible with both IOS and Android platforms.

 

开发成本低，并且开发一次IOS和Android平台都可以使用。

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Ways to Promote

There are many ways to promote wechat mini program for instance Scan QR code entry, share to WeChat friends, groups, mini program search, nearby mini program and related WeChat official account.

 

宣传途径多：扫码进入，分享微信好友、群组，小程序搜索，附近小程序，关联微信公众号。

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Malaysia is the First

Malaysia is the first overseas market for WeChat pay, and the mini program is about to support Malaysian ringgit payment in the mini program.

 

微信支付第一个海外市场为马来西亚，小程序即将支持马来西亚马币支付。

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Suitable for Merchants

Suitable for merchants who want to enter Chinese market or have Chinese customers.

适合想做中国市场或者有中国客户的商户

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Convenient

Convenient to use as there is no need to worry about having apps on the phone. Mini program can access an app in faster way, for those user who desire to complete the tasks quickly and efficiently, it suits you well.

使用方便，因为用户无需下载许多手机应用程序。 小程序能以更快的方式访问应用程序，对于那些希望快速有效地完成任务的用户来说，它非常适合您。

Like to explore WeChat Mini Program to expand your business ?

有兴趣探索微信小程序以扩展您的业务？

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