WeChat Mini Program 微信小程序

What is WeChat Mini Program ?

WeChat Mini App program is sub applications that function in WeChat environment. In 2018, function of Mini App is quite similar to a native app in terms of the complexity and development since Tencent has provided more API for developers. To find mini apps in your Wechat, you can search it in WeChat app or scan the provided QR code. You can access mini app/program anywhere and anytime you want. You can also simply delete them from your WeChat which is very easy as deleting a message if you no longer need the apps. Mini program has a captive audience in marketing area, and they work well with every OS supporting WeChat. Some of the biggest companies with Mobile/Native started to their WeChat Mini Program as well.


微信小程序是微信旗下的附属功能。由于微信在2018年为程序员提供更多的API,微信小程序的功能及其复杂程度基本和一个正式的app并无太大差别。微信小程序的功能类似于普通的手机应用程序。 如果您想搜索小程序,您必须在微信中搜索并扫描二维码。您可随时随地访问小程序。 当您不再需要该小程序时,您可以如同删除邮件一般,直接从微信中把它们删掉。小程序在营销领域可以俘获受众,因为它们适用于支持微信的每个手机操作系统。 基本上,拥有手机应用程序的大公司皆设有微信小程序。

Case Studies 案例研究

Yonghui Supermarket

Allow its customers to scan QR code for making payment in the shop as they don’t have to stand in long queue


Family Mart 

Convenience store integrated discount coupons in the mini program too. Family Mart’s gift card mini app takes advantage of WeChat’s social aspect and allow consumers to present gift cards to each other.

每个便利店都在小程序中发放折扣券。 Family Mart全家便利店礼品卡小程序也借助微信的社交功能,让消费者互相赠送礼品卡。

Mr Fresh

Has a mini program that enables customers to scan their QR code to pick their food item and pay directly without leaving their office.


Brand e-commerce  品牌电商


Starbucks created a mini program that provides membership privileges such as adding points, purchasing, sharing and sending gift cards.


Platform e-commerce  电商平台


Ecommerce companies such as JD and Mogujie have created their own mini programs which serve as a new sales channel.


Content e-commerce  内容电商


WeChat houses a lot original content that is increasingly linked to e-commerce. Mini Programs open new revenue streams for content creators and allow them to monetize their follower base. The Rebecca WeChat public account created a brand store mini program and added 1 milion users in 7 minutes.

微信中包含了许多与电子商务日益有关的原创内容。小程序为这些内容创造者开创了新的挣钱道路,让他们可以从追踪账户的粉丝群中,赚取财富。The Rebecca在微信公众号开设了一个品牌商店的小程序,即在7分钟内累积了100万名用户。

When users open the mini program nearby, they will see a list of local business including restaurant, beauty salons, coffee shops showing how far they are form the user. Mini programs have a low threshold for users to access service, and able to reach a large potential user base. Merchants can maximize the traffic for their online services and make better transaction scenarios. Customer can link to merchant’s public account. Public account is an extra channels to interact with the consumer, creating more touch points, enhance the user experience and ultimately expand its user base. Bike rental and mobile rental mini programs are the most often used. Users are able to locate services immediately with mini programs.


当用户打开临近的小程序时,他们可看到当地商家的列表,包括餐厅、美容院、咖啡店,并显示他们与用户的距离。小程序的用户访问门槛较低,因此可以累积较大的潜在用户群。商家可以把线上服务最大化并创造更好的交易情况。同时,用户还可连接到商家的公众号。商家可使用更多渠道与消费者互动,创造更多接触点、增强用户体验并最终扩大其用户群。 自行车租赁和移动租赁小程序是最常用的。用户可以使用小程序即刻搜寻到相关服务。

WeChat released mini games on December 2017. These mini games are subcategories of mini programs that will expand the content of mini program services.



The Advantages of WeChat Mini Program


No Download Required

No download required, just click on WeChat or scan a QR code to use. there will be no difference from using an app for user experience and functionalities.

(Android phone can add WeChat mini program lunching button to its home screen).




Low Development Cost

Low development cost and compatible with both IOS and Android platforms.




Ways to Promote

There are many ways to promote wechat mini program for instance Scan QR code entry, share to WeChat friends, groups, mini program search, nearby mini program and related WeChat official account.




Malaysia is the First

Malaysia is the first overseas market for WeChat pay, and the mini program is about to support Malaysian ringgit payment in the mini program.




Suitable for Merchants

Suitable for merchants who want to enter Chinese market or have Chinese customers.




Convenient to use as there is no need to worry about having apps on the phone. Mini program can access an app in faster way, for those user who desire to complete the tasks quickly and efficiently, it suits you well.

使用方便,因为用户无需下载许多手机应用程序。 小程序能以更快的方式访问应用程序,对于那些希望快速有效地完成任务的用户来说,它非常适合您。

Like to explore WeChat Mini Program to expand your business ?


WeChat QR Code