WeChat Service Account offer most companies to build its own application, get any inquiries and broadcast their own promotion message to followers. If your goal is serving user with higher degree of functionality through API integration, the service account should be the one to consider.
Services account provides more powerful business services for companies and organization as it is more visible and allows company broadcast four messages per month. The concept of service account is more to provide services instead of message broadcast. It provide user through customised menu and integrated e-commerce, customer service, games, or other interactive feature inside the app. User can receive push notification as the broadcast message is displayed in line with the user’s personal contact. The user can reply to any message within 48 hours. The developments of WeChat Stores and WeChat Pay have offered an opportunity for e-commerce business which functions as a payment gateway inside WeChat environment. The account also provide user with extra functionality which is GPS in order to point customer to the nearest store. User can generate several QR code for one account and the QR Code can be generated based on short URL for the higher readability.