WeChat Service Account 微信服务号

WeChat Service Account offer most companies to build its own application, get any inquiries and broadcast their own promotion message to followers. If your goal is serving user with higher degree of functionality through API integration, the service account should be the one to consider.

Services account provides more powerful business services for companies and organization as it is more visible and allows company broadcast four messages per month. The concept of service account is more to provide services instead of message broadcast. It provide user through customised menu and integrated e-commerce, customer service, games, or other interactive feature inside the app. User can receive push notification as the broadcast message is displayed in line with the user’s personal contact. The user can reply to any message within 48 hours. The developments of WeChat Stores and WeChat Pay have offered an opportunity for e-commerce business which functions as a payment gateway inside WeChat environment. The account also provide user with extra functionality which is GPS in order to point customer to the nearest store. User can generate several QR code for one account and the QR Code can be generated based on short URL for the higher readability.

微信服务号为大多数的企业建立自己的应用程序,获取用户查询及向粉丝传播账号的促销信息。如果您的目标是通过API集成为用户提供更高级的功能及服务,则应该考虑使用此服务号。

服务号为企业和组织提供更强大的业务服务,因为它更为显眼,并且每月只允许广播四条消息。服务号的概念更多的是提供服务而不是广播消息。它为客户提供定制菜单和集成的电子商务、客户服务、游戏或应用程序内的其他交互功能。服务号的广播消息将与用户的个人联系人一并显示,因此用户可以即时接收到推送的通知。用户还可以在48小时内回复任何消息。作为微信环境中的支付网关,微信商店和微信支付的发展为电子商务业者提供了良好的商机。该帐号还为用户提供了额外的功能,即GPS定位系统,以便将客户指向最临近的商店。

Features

Message Broadcast
广播消息

User able to create conversation group and message their followers

用户可以创建群组并向其粉丝发送消息

Content Management
内容管理

Can upload image, video and video files

可以上传图片、视频和视频文件

Auto-Reply
自动回复

You can set a welcome message to new friends, replies to keywords, and any default message that able to reply automatically

您可以为新朋友设置欢迎消息、回复关键字以及任何能够自动回复的默认消息

Analytics
分析

Report on follower’s details, content engagements, message volume etc

关于关注者的详细信息,内容约定,消息量等的报告

Custom Menu
自定义菜单

Flexible to create custom features with menu

可灵活地使用菜单创建自定义功能

QR Generator
二维码创造器

You can create QR code using the generator

您可以使用创造器创建二维码

Study Cases 案例研究

OrderIn

OrderIn is a popular food-ordering service in South Africa. Their WeChat Official Account can detect the user’s location or allow customers to enter their address, then present them with a list of restaurants in the area. Customers can then place orders and make payments, via functions available in WeChat. In the restaurant, a wireless printer, connected to OrderIn’s server, alerts staff members when there is an order pending and prints it out. Staff members can then enter the expected time of collection and deliver the info to the printer, which sends a confirmation to the customer via WeChat. Through WeChat, users also have access to a customer care feature, which allows them to chat live with OrderIn’s customer service team.

 

Source:

OrderIn

 

OrderIn 是南非一个非常著名的外卖点餐服务。他们的微信公众号可以检测用户的位置或允许客户输入他们的地址,然后向他们提供该地区的餐馆列表。用户还可以透过其公众号内的功能点餐、付款。当用户下单后,在餐厅内连接到OrderIn服务器的无线打印机,将提醒店内人员目前正有订单需要处理,并且打印出来。店员也可输入预计送抵时间,传送到POS系统,并透过微信通知客户。透过微信,用户可以进入允许与OrderIn客服团队进行在线对话的客服功能。

 

来源:

OrderIn

Foodpanda

Online food delivery service Foodpanda is partnered with WeChat across Southeast Asia. This cooperative effort will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers, and order food. The partnership is live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, India, and many more countries. Foodpanda’s WeChat service account gives customers an ordering process very similar with the Foodpanda website or app. After defining their location, users can immediately see a variety of restaurants and cuisine types that can be delivered to their area. Foodpanda also allows users to filter based on cuisine type, proximity, price, and other rating systems. In addition, users can pay very easily with cash upon delivery, or via various integrated online payment options, including WeChat Pay. Users also can download the Foodpanda app directly through their WeChat account.

 

Source

Foodpanda

 

著名线上外卖服务Foodpanda目前已与微信在东南亚地区达成合作协议。这项合作将允许微信用户搜索临近的餐厅,接收独家促销信息及透过Foodpanda订购外卖。这项合作协议的区域涵盖香港、泰国、新加坡、马来西亚、台湾、菲律宾、印度及许多国家。由微信支持的Foodpanda为客户提供和Foodpanda网站及其应用程序非常相似的订餐流程。在确定了用户的位置后,用户可以立即看到可以送到他们所在地区的各种餐馆和美食类型。Foodpanda还允许用户根据菜肴类型、邻近度、价格和其他评级系统进行筛选。此外,用户可以选择通过现金货到付款或通过各种在线支付选项(包括微信支付)轻松支付。用户还可以通过其微信号直接下载Foodpanda应用程序。

 

来源

Foodpanda

Like to explore WeChat Service Account to expand your business ?

有兴趣探索微信服务号以扩展您的业务?

WeChat QR Code

微信二维码