WeChat Service Account
微信服务号

WeChat Service Account offer most companies to build its own application, get any inquiries and broadcast their own promotion message to followers. If your goal to serve users with higher degree of functionality through API integration, the service account should be the one to consider.

The services account provides more powerful business services for companies and organisations as it is more visible and allows companies to broadcast four messages per month. The idea behind a service account is to provide services rather than broadcast messages. It provides users through a customised menu and integrates e-commerce, customer service, games, or other interactive features inside the app. User can receive push notification as the broadcast message is displayed in line with the user’s personal contact. The user can reply to any message within 48 hours. The developments of WeChat Stores and WeChat Pay have offered an opportunity for e-commerce businesses which function as a payment gateway inside the WeChat environment. The account also provides users with extra functionality, which is GPS, in order to point customers to the nearest store. User can generate several QR codes for one account, and the QR codes can be generated based on short URLs for higher readability.

微信服务号为大多数的企业建立自己的应用程序，获取用户查询及向粉丝传播账号的促销信息。如果您的目标是通过API集成为用户提供更高级的功能及服务，则应该考虑使用此服务号。

服务号为企业和组织提供更强大的业务服务，因为它更为显眼，并且每月只允许广播四条消息。服务号的概念更多的是提供服务而不是广播消息。它为客户提供定制菜单和集成的电子商务、客户服务、游戏或应用程序内的其他交互功能。服务号的广播消息将与用户的个人联系人一并显示，因此用户可以即时接收到推送的通知。用户还可以在48小时内回复任何消息。作为微信环境中的支付网关，微信商店和微信支付的发展为电子商务业者提供了良好的商机。该帐号还为用户提供了额外的功能，即GPS定位系统，以便将客户指向最临近的商店。