WeChat Service Account 微信服务号

WeChat Service Account offer most companies to build its own application, get any inquiries and broadcast their own promotion message to followers. If your goal is serving user with higher degree of functionality through API integration, the service account should be the one to consider.


Services account provides more powerful business services for companies and organization as it is more visible and allows company broadcast four messages per month. The concept of service account is more to provide services instead of message broadcast. It provide user through customised menu and integrated e-commerce, customer service, games, or other interactive feature inside the app. User can receive push notification as the broadcast message is displayed in line with the user’s personal contact. The user can reply to any message within 48 hours. The developments of WeChat Stores and WeChat Pay have offered an opportunity for e-commerce business which functions as a payment gateway inside WeChat environment. The account also provide user with extra functionality which is GPS in order to point customer to the nearest store. User can generate several QR code for one account and the QR Code can be generated based on short URL for the higher readability.






Function and feature ;



  1. Message Broadcast  广播消息

User able to create conversation group and message their followers



  1. Content Management   内容管理

Can upload image, video and video files



  1. Auto-Reply   自动回复

You can set a welcome message to new friends, replies to keywords, and any default message that able to reply automatically



  1. Analytics   分析

Report on follower’s details, content engagements, message volume etc



  1. Custom Menu   自定义菜单

Flexible to create custom features with menu



  1. QR Generator    二维码创造器

You can create QR code using the generator


Study Cases 案例研究


OrderIn is a popular food-ordering service in South Africa. Their WeChat Official Account can detect the user’s location or allow customers to enter their address, then present them with a list of restaurants in the area. Customers can then place orders and make payments, via functions available in WeChat. In the restaurant, a wireless printer, connected to OrderIn’s server, alerts staff members when there is an order pending and prints it out. Staff members can then enter the expected time of collection and deliver the info to the printer, which sends a confirmation to the customer via WeChat. Through WeChat, users also have access to a customer care feature, which allows them to chat live with OrderIn’s customer service team.





OrderIn 是南非一个非常著名的外卖点餐服务。他们的微信公众号可以检测用户的位置或允许客户输入他们的地址,然后向他们提供该地区的餐馆列表。用户还可以透过其公众号内的功能点餐、付款。当用户下单后,在餐厅内连接到OrderIn服务器的无线打印机,将提醒店内人员目前正有订单需要处理,并且打印出来。店员也可输入预计送抵时间,传送到POS系统,并透过微信通知客户。透过微信,用户可以进入允许与OrderIn客服团队进行在线对话的客服功能。





Online food delivery service Foodpanda is partnered with WeChat across Southeast Asia. This cooperative effort will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers, and order food. The partnership is live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, India, and many more countries. Foodpanda’s WeChat service account gives customers an ordering process very similar with the Foodpanda website or app. After defining their location, users can immediately see a variety of restaurants and cuisine types that can be delivered to their area. Foodpanda also allows users to filter based on cuisine type, proximity, price, and other rating systems. In addition, users can pay very easily with cash upon delivery, or via various integrated online payment options, including WeChat Pay. Users also can download the Foodpanda app directly through their WeChat account.









Like to explore WeChat Service Account to expand your business ?


WeChat QR Code