Using a website, you need only to let people find you online. Compared to 20 years ago, selling was hard as you had to go from door to door and try to convince people to buy your products. In fact, it was a lengthy process and the costs were totally expensive. You can simply put your brochure up on the website and people on internet will buy from you.
Basically, the marketer can easily reach their target audience and boost their sales over time when they are using social media as a platform for marketing. According to the statistic, 97% of marketers are using social media in order to reach their audience.